VeriSign Combats Online Fraud with New Digital Brand & Fraud Protection Services
Services Help Companies Protect Revenue and Preserve Consumer Confidence by Proactively Responding to Phishing, Trademark Infringement and Counterfeiting Activities
VeriSign today (12 December, 2006) launched a suite of new Digital Brand and Fraud Protection services . The services help organizations detect, prioritize and rapidly respond to suspicious activities on Web sites, blogs, online user communities, and other sources that can damage brand equity and consumer confidence.
“Brand equity and reputation, which can be valued at billions of dollars for well known companies, can easily be compromised by online fraud, negative opinions, trademark infringement and improper logo usage,” said Mike Denning, vice president and general manager, VeriSign Digital Brand Management Services. “For the first time, companies can protect revenue and their brands by rapidly responding to incidents in near real time. Our new Brand and Fraud Protection Services provide marketing, legal and IT professionals with actionable brand protection and management solutions to detect and counter any unauthorized or improper online activity that could damage their brand image and lead to lost revenues.”
“Firms have to ensure that their brand integrity remains consistent both online and offline,” writes Mike Rasmussen, vice president, Forrester Research. “Malicious attacks or internal negligence can lead to compromised customer privacy, inconsistent company communications, or inaccurately published information that ultimately harms the firm's overall brand and online presence.”
With the proliferation of online fraud such as phishing and typo squatting, protecting brands online has become increasingly more important for enterprise companies. According to the Anti-Phishing Working Group (APWG), the number of distinct spoof Web sites rose 52 percent in October 2006 to a record-shattering of 37,444, up from 24,565 a month earlier.
VeriSign's Brand and Fraud Protection Services are accessed through a Web-based portal that supports legal, marketing and IT departments by allowing comprehensive global management of a corporation's brand and reputation online. The portal enables multiple groups within a company to maintain brand consistency by providing highly relevant detection, prioritization and analysis of brand abuses.
VeriSign Brand and Fraud Protection Services enable companies to:
- Detect and Respond to Online Phishing Attacks - Anti-phishing services monitor email spam, Web sites and domain names and images to detect attempted phishing activity and enable rapid response.
- Track Counterfeit Goods - Counterfeit good services monitor targeted sources for the presence of leaked information, locations that facilitate fraud, or the sale or distribution of imitation or grey market products.
- Monitor Online Affiliates – Affiliate management services monitor Web sites and domain names to ensure online partners are in compliance with licensing terms and are displaying logos and content properly.
- Protect Online Reputation – Reputation management services detect and prioritize incidents related to trademark infringement, copyright violations, negative sentiment and unauthorized logo use.
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