Tim has a long record in the Telemarketing and consultancy arena and was one of the first proponents of Direct Marketing in the UK as a business to business tool. At Gartner between 1998 and 2003, the world's largest IT research, measurement, consulting and event organisation, Tim was the global expert in EEC Data Privacy legislation and compliance, driving global compliance with national legislation. A good proportion of Gartner's published Data Protection Compliance research is published around Tim's work as Gartner's Chief Privacy Officer for Europe, Africa and the Middle East . He is one of Europe 's leading experts in compliance with data privacy regulations, and is in the forefront of implementing Permission Based Marketing. He publishes regular articles on Data Protection.
He tries to blog daily, and brings a unique insight to matters of Data Privacy.
Is it Legal to Test on Live Data?
This comes up again and again. When I was a programmer, many years ago, working for the then Police National Computer Unit and coding in Burroughs Extended Algol, we tested systems in a test harness while coding them, and with heavyweight batches of test data during system integration and acceptance trials. We did not test on live data because we had no need to. And we had no need to because
Information Commissioner's Office demands encryption of mobile devices
Really this is very late. How anyone can think of letting sensitive data escape into the wild because the device was not encrypted when one can buy pre-encrypted external disks, pre-encrypted USB memory sticks etc is beyond me.
When I'm working with clients I make a point of never, not ever, loading their data onto any of my own devices, and also making sure that, unless correct safeguards are
Let's manufacture some news and sell advertising
Am I alone in being totally fed up with the news media at present? "We" just rescued the banks because everyone wanted the banks to be rescued. People are nervous about their savings, me included. So now we have a rescue package, pretty much globally.
Much of the financial crisis has been caused by news media anyway, talking economies down.
Now the same media, happy that it has its teeth
True marketing genius
In the run up to Christmas how can you generate fast and large word of mouth demand at low cost for your high tech products and make kids badger parents for them?
And how do you do this so that the school approves and encourages it?
Well, if you are Apple, you run school field trips!
Pure genius.
Trident Insurance's Viral Campaign
Bless them, Trident Insurance, a UK insurance broker by the look of their website, have created a viral marketing set of adverts on youtube. And it's pretty clear they aren't going for the gay pound or the grey pound!
The first is a steamy(?) session with a couple in front of a blazing fire! The second is, well, bouncing babes with bouncing boobs!
The thing is, they must be popular coz
Peter Jones - Dragon - Makes Sense
The BBC Breakfast Show today had Peter Jones, he of Dragons' Den, the very tall man with loads of money, as a guest.
He's the first person for ages who has made sense in the current headless chicken financial climate.
His view: Yes, we could have a short recession, if only we'll stop doom and gloom and talking the markets down. While the conditions are serious at present they are not impossible
Marketing during Financial Meltdown
I follow the blog at 1 to 1 Media. Today they have an item about how banks shoudl handle themselves in the current financial climate, When I Want to Hear From My Bank, They're Not There. It deals with whether banks should tell us how safe they are at present.
I have my doubts in the current climate. I thought you might be interested in my reply there:My bank is an online retail bank, part of
Email Addresses - get that email through!
I've just bought 3 tonnes of topsoil.
"Wheeeeeeeeeeeeeeeeeeeeee!" I hear you cry!
I'm still broken from levelling my front lawn and reseeding it last week. But that isn't the point. It's good topsoil, I was able to order it online, it came in those big bags so I could ask the truck driver to use the crane to place it as near the place I was going to use each bag as possible and the whole
To those receiving this blog by email, an apology
As you see below and in the left hand margin, I use Zookoda to allow people to opt in at their sole discretion to receive a weekly digest of this blog by email.
The form is simple, the enrolment process is simple and, best of all, it's 'Confirmed Opt In', so it meets all the requirements for permission based marketing.
Unfortunately there is a bug in the Zookoda system at present which means
Are "Free Goods social networks" really a good thing?
Let me start with saying that personally I love Freecycle. At a personal level it is superb. So far I've used it to shift a lot of unmarketable stuff from my garage. eBay works for a lot, and car boot fairs work for a lot else, but Freecycle shifts the remainder that charity shops won't take directly to someone who wants it.
And, despite my comments about its current mode of operation, my local
What is a Customer?
I looked at Wikipedia. That's 'a good start.A customer refers to individuals or households that purchase goods and services generated within the economy. The word historically derives from "custom," meaning "habit"; a customer was someone who frequented a particular shop, who made it a habit to purchase goods there, and with whom the shopkeeper had to maintain a relationship to keep his or her "
Freecycle
On Wednesday, at ad:tech, I learnt that Freecycle is a social network that protects the planet. I thought it was just a place where folk offered stuff to other folk free. I was quite excited to learn I was doing something good by offering stuff on Freecycle.
You see there is a load of WIIFM in Freecycle. I can get rid of stuff I don't want without taking it to the dump.
It works very simply,
ad:tech London 2008 - Responsibility in marketing: Is it all just hype?
Wednesday's session was on responsibility in marketing, specifically being green and responsible. "Where there's muck there's brass", and this is true of green manure as much as of matured cow dung.
I should set out my stall.I am in favour of recycling. It's common sense provided there is a return on investment, and it makes good sense not to pollute
I am against 'greenwash'. Lie to me and I
Captain Cruiseline Now has a UK Number 01607 9999999
Yup, I'm sure it's the same company, but this one offers a holiday in (I hung up before I found out)
01607 9999999 is the number on CLI, and you get a recorded message. This one's a holiday, not a cruise. Now it may even be genuine, but I suspect an advance fee fraud scam.
I've reported it, of course I have. Just wanted you to know that you do not wish to answer this call when it shows up in
Phorm, and the British Computer Society
I've just been sent a paper by Andrea Simmons 0f the BCS Security Forum on Ph0rm and its products.
Andrea says:Phorm over function? Perhaps that's the challenge in relation to marketing desires clashing with privacy hopes. But given the starting point of the Phorm furore, in the Spring of 2008, we are now in the Autumn of 2008 and its been nothing but data breach after user faux pas exposing
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